In this project, we conducted a complete product analysis for the Kate McLeod Naked Stone Solid Body Moisturizer – MINI on Amazon. The goal was to demonstrate how to evaluate a product’s market potential, profitability, and competition using real-time tools and seller data.
We analyzed key metrics including:
BSR (Best Seller Rank): 75k (indicating a consistent demand)
Estimated Monthly Sales: 100+ units
Selling Price: $25.99
Cost Price Analysis: Estimated at $11.92
Profit Margin: $4.49 per unit (17.28% margin / 37.67% ROI)
Offers Breakdown: Combination of FBA and FBM listings
This example highlights how to:
Evaluate sourcing cost vs. Amazon price
Understand profit potential using FBA calculators
Identify listing competition and fulfillment methods
Make informed sourcing and selling decisions for Private Label or Wholesale models
This case study is part of our hands-on Amazon Training service, where we teach sellers to use tools like Keepa, SellerAmp, and manual analysis for smart, data-driven decisions.